If you’re going to grow your business, you’re going to have to reach new customers and clients. And if you’re going to reach new customers and clients, you’re going to have to market your business.
There are all sorts of ways to do this. However, in this day and age, no form of marketing is more effective than digital marketing.
Wondering why digital marketing services are vital for business growth? Then read on because we’re going to get into the specifics below.
What Is Digital Marketing and What Can It Do for Your Business?
Digital marketing is marketing that occurs online. It includes several different types of marketing, from SEO marketing to social media marketing to SEM marketing and more. Each of these different types of marketing exposes your business to a different type of customer or client.
Whereas SEO and SEM expose your business to search engine users, social media marketing exposes your business to Facebook users or Twitter users, for example.
Digital marketing is important simply because there are so many people online. Today’s consumer uses the internet not only for leisure but to find businesses and products as well. As such, by marketing your business digitally, you are essentially presenting it to these online users.
Failing to market your business digitally is like avoiding large swaths of potential customers. TV and radio no longer have the reach of the internet. It allows businesses to connect with potential customers both near and far.
Types of Digital Marketing
As noted, there are many different types of digital marketing. We’ll discuss some of the most popular types below.
SEO stands for Search Engine Optimization. This is the process of enhancing a business’ web presence so that it shows up in the results of search engines. It generally involves targeting specific keywords.
For instance, if you run a plumbing business in Seattle, you might use a keyword like “plumber in Seattle” on your website. This way, when customers search for Seattle plumbers, your business’ website ends up showing in the results.
SEO can provide seismic long-term results and is not usually successful in the short term. It can take months and even years for a business to gain traction through SEO. However, once that traction is gained, the business can take advantage of substantial amounts of web traffic.
For a great in-depth guide on all things SEO, check out this article.
SEM stands for Search Engine Marketing. It’s similar to SEO in that it targets the users of search engines. However, whereas SEO is devised of several unpaid strategies, SEM is a paid method of advertising.
Essentially, you pay for your website to rank at the top of a search engine for a given keyword. This way, when that keyword is searched for, your website is one of the first ones that’s seen.
SEM can work in both the short-term and the long-term. The key is in finding the right keywords.
Social Media Marketing
Social media marketing comes in many forms. On one hand, you can market your business on social media for free by simply opening an account, posting statuses, and corresponding with commenters. This alone can bring success to some small businesses.
However, there is another form of social media marketing that can provide you with a wider reach. In particular, you can buy paid ads. These allow you to target certain subsets of people, helping you to market toward those who might be the most interested in your product or service.
Considering how many people use social media platforms like Facebook, social media marketing has the potential to put you in contact with a bevy of potential customers. If done the right way, it can grow your customer base quickly.
Another form of digital marketing that can reap big returns is email marketing. This is what it sounds like it is: marketing to potential and past customers through email.
Effective email marketing is about finding the right types of people and personalizing the emails they receive so that you can garner as much interest as possible. There are several apps available to help facilitate the process, allowing you to send many different types of emails to many different people in just a short amount of time.
Email marketing is particularly effective at retaining existing customers. It reminds them that your business exists and keeps them coming back for more. This is important because if you’re losing customers you already have, you’re going to have a very difficult time growing.
How a Digital Marketing Agency Can Help You
You could certainly attempt to launch your own digital marketing campaigns. Note, though, that doing it alone can be difficult. Not only is digital marketing a time-consuming process but a potentially complex one as well.
As such, launching a simple campaign can cost you tons of precious time. For this reason, it’s often wise to turn to a digital marketing agency.
Digital marketing companies have all of the manpower and resources needed to successfully launch digital marketing campaigns. They’ll allow you to make up tons of ground in just a short amount of time, helping you to attract customers in as quick a manner as possible.
A digital marketing agency will create content for your website, manage your social media platforms, help you along in your SEO efforts, and more. It’s almost impossible to do these things alone. A professional digital marketing agency will help you every step of the way.
Looking for Digital Marketing Services?
Are you interested in utilizing digital marketing services? If so, you’re in the right place. We here at Boardroom are the people to see.
We offer several digital marketing services, from blog post creation to ad running to digital marketing strategy and more. Contact E-Comm Boardroom now to discuss your needs!