The Boardroom Blog

E-Commerce Business Case Study: Shoe Zero

In This Post...

Intro to “Shoe Zero”

In today’s e-commerce business success story, we’re profiling Shoe Zero, an innovative company that is based on the Shopify platform. 

Have you ever been shopping at DSW or online at your favorite brand’s site and thought to yourself – “man, these are some ugly shoes”? I think we all have… 

If that’s you, don’t worry, because Shoe Zero has you covered. They offer fully customizable shoes that you can design yourself. Yup, whether you’re a business looking to launch your own custom-branded line of shoes, or an individual looking for a creative outlet or a unique piece of footwear, you can find what you’re looking for at Shoe Zero. 

They make it super easy. First, just choose the style of shoe you’re interested in designing from their dozens of starter options.

Next, just upload your images or other custom designs. I recommend heading over to a tool like Canva to create your designs beforehand. 

After that, use Shoe Zero’s software to finalize the look of the shoe, and you’re good to check out! 

Something else I love about this site is that they have a “Marketplace” section where you can view and purchase the staff’s favorite custom shoes that have been designed on their platform. This is a great way to boost customer engagement and foster feelings of community for the brand.

Finally, if you’re a business looking to launch a more serious line of custom shoes, Shoe Zero has tools for this in place as well. Simply refer to the Business Inquiry button on their site. This is no doubt another serious revenue stream for their business.

What’s the Lesson?

Shoe Zero is one of those inspiring e-commerce brands that is taking advantage of modern technology and an innovative idea to bring a business to life. 

Think about all the tools and technologies available to e-commerce brands today…how can you leverage capabilities that you’ve previously been underutilizing? 

We hope this business case study is helpful as you seek to start and grow your own e-commerce brand. 

Shoe Zero Site:


Follow Boardroom:

Stay In The Loop

We offer free tips to supercharge your eCommerce business and offer exclusive deals (like free software) to our subscribers. Check it out; you can always unsubscribe.

Recent Posts

Read More on The Boardroom Blog

If you have any questions, please reach out to us at:

Our Free Tips, Exclusive Content, and Software: Your Inbox

Contact Us

We’d be happy to help.