Are you already an online seller or planning to launch an eCommerce site? In either case. you need to know how to incorporate the best eCommerce product photography of the products you are selling to get the best results. Besides having a well-designed website, it is crucial to use professional photography to get the best shots of your products because it can have a big influence on potential buyers’ decisions to buy or not.
Given that online shoppers do not get to enjoy the same sensory experiences as in-store shoppers, such as having the chance to closely examine, try and feel the product, you need top-notch eCommerce product photography to make up for this. The best product photos will help shoppers to get a good idea of the product’s appearance, and even bring out its key features like texture and fit. This is because it shows the item from various settings and angles.
Here are some tips that can ensure you have the best eCommerce product photography:
Take photos of the entire products
Although talking about photographing the entire product seems so obvious, it is crucial to state here. The complete item should be wholly visible in the main product picture. As you get the full item photo, ensure the product is straight and level with no creases or wrinkles. And make sure there’s enough blank space around the object.
Unless you have clear and high-quality photos of your products, potential buyers will not take your business seriously and may just think you’re a hobbyist. Therefore, use the services of professionals like Squareshot for high-quality eCommerce product photography. To get the customers to click buy on your merchandise, have excellent photos. If need be, retouch them to eliminate dust, wrinkles, or any clutter in the background. Luckily, there are plenty of user-friendly apps for such tasks.
Use white background
If you have been keenly paying attention, you may have noticed that the majority of eCommerce websites use a white background for their product pictures. The main reason for the white background is that it reduces distraction, ensures the product is the center of buyers’ focus, and promotes consistency on the site. In addition, from an aesthetic perspective, product photos with white backgrounds are much cleaner, have a better and professional finish and the colorful merchandise becomes more distinct.
Have several images per product
On most occasions, it’s best to display more than one image of each product. As buyers explore your site, they want to look at images of the products from different angles, check the products’ details in close-ups and even get an idea of the way the item looks when a human being is using it or when it’s being worn Online shoppers must have clear item details and this is only possible if there are enough images of the items. In addition, more information like size charts can help the shoppers.
Ensure proper lighting
For top-notch eCommerce product photography and even in ordinary photography, lighting is one of the critical things to observe. While many shoppers will not think much of products that are unclear and shadowy, they will be more moved and persuaded to buy items with well-lit photos. If you don’t want to go wrong with lighting, hire professional eCommerce photographers.
DIY photography vs. hiring a professional
Before you lean on AI tools, it helps to know what the traditional options cost in time and money.
DIY photography
Many small sellers start in-house. A typical DIY setup includes:
- A high-resolution camera (or a strong smartphone), tripod, and basic lighting
- A white or neutral background so the product stays in focus
- Editing software such as Photoshop or Lightroom for cleanup and color
DIY can look cheap on paper, but it burns hours of setup and editing, and professional results are hard without practice.
Hiring a professional photographer
A studio photographer usually delivers better consistency. Expect roughly $39 per photo as a common market rate (it varies by location and experience), plus days or weeks for scheduling, shooting, and retouching. The quality is high; the cost and lead time are not always workable for catalogs that change often.
That cost and time gap is why many ecommerce teams now mix a few hero studio shots with AI-assisted variants for lifestyle backgrounds and channel-specific crops.
Use AI
If you’re looking for a powerful, user-friendly tool to elevate your product photography, look no further than the Boardroom app. Our new AI-Powered Product Photo Creator is designed to help you create stunning visuals effortlessly and affordably.
How AI-powered product photos work
Most AI product-photo tools follow the same short workflow:
- Upload a product photo — start with any clear shot you already have
- Pick a template or write a prompt — choose a background style (studio white, lifestyle, seasonal) or describe one
- Let the model replace the background — the original backdrop is removed and a new scene is rendered
- Generate variations — create alternate angles, crops, or channel-ready versions without another shoot
Used this way, AI does not replace every studio shoot. It fills the gap between a handful of master images and the many variants you need for product pages, ads, and social.
Why Choose Boardroom?
- Cost-Effective: Save significantly on photography costs, avoiding the $39/photo market rate.
- Easy to Use: No need for expensive equipment or extensive photography skills.
- Versatile: Perfect for product pages, advertisements, and social media posts.
- Unlimited Photos: Create as many high-quality images as you need, whenever you need them.
ConclusionWhen you’re selling your products online, it is vital to invest in the best eCommerce photography for the best results and to ensure you get buyers clicking buy on your merchandise. Some tips that can help to have better product photos include photographing the entire item, using a white background, having multiple images per product, and ensuring proper lighting.