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6 Key Tips When Launching a Product

Written by:

Charles Camisasca

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So you’ve come up with a killer product idea, and now it’s time to launch it and convince people to buy it. But how should you go about it?

This is where many mistakes are made. Due to their excitement, people rush in and don’t make the most of their amazing product. If you want to avoid the same mistakes, then we have 6 amazing tips for launching a product that will give you the best chance of success.

1. Know Your Target Audience

Identifying your target market provides you with structure in your campaign. It allows for more clarity in your messaging, and allows you to connect with your consumers effectively. Understand your target market’s mindset and where the greatest opportunity to contact them is, as well as how they will perceive your advertising. This is without a doubt the first key to launching a product with ecommerce.

2. Test Your Product

You should test out your product before making it available to everyone. Letting a select number of people use it will allow you to see any flaws and if you need to make any tweaks to it. No matter how much you’ve researched and developed your product, there is always a chance that you’ve missed something.

You find out that a component doesn’t always work as it should or perhaps it doesn’t work for certain types of people. It would be a complete disaster to launch a product only to find out later that it has a fatal flaw.

If customers won’t purchase a service or product based on pitching, they’re unlikely to buy it when it’s available. Creating a landing page is a simple method to execute this. Display advertisements and check to see whether anyone clicks on the “Buy Now” button. If so, you’ve received confirmation.

3. Make a Plan of Action

Before introducing any product, every brand should conduct extensive strategic planning. This involves things like evaluating the market and competition, SWOT analysis, calculating return on investment, determining how to assess success, and marketing strategies.

Even the biggest brands in the world make these plans, even with their huge platform. You need to put in the effort beforehand and then curate an effective marketing plan. Here are some of the best online marketing campaigns to get you started.

4. Research Your Competition

Before launching a product, see what your competitors have done and try to learn from them. How is your product different? What mistakes have they made? What have they done right? These are the types of questions you need to be asking yourself.

5. Create a Brand Voice

After you’ve created a brand, you’ll need to develop rules for the brand’s tone of voice. Don’t enter the market unless you know what you are and how you want to engage with the rest of the world. Consistency is essential for a business and it’s vital in establishing a brand.

Creating your online presence is important, but don’t underestimate the power of establishing your physical identity with things like business cards, flyers, banners, and brochures. Whether it is online or offline, all your marketing material should have a similar look and feel.

6. Offer Incentives to Your Customers

You want to generate excitement about your service or product before it is released. One of the most effective ways to implement this is to provide discounted pre-orders, free first or second purchases, and test participation benefits that incentivize customers to purchase at launch.

This is a very common tactic and something like pre-orders can give you guaranteed sales before you’ve even launched. That can allow you to plan ahead and organize much more efficiently, and create a buzz around your product.

An example of this has been seen a lot in the music industry recently where a pre-order on a new album will give someone early access to concert tickets. Try to think outside the box to generate some excitement.

Launching a Product: The Bottom Line

Need help with your e-commerce product launch? Check out some of our free posts below. If you already have a Shopify store, be sure to download our e-commerce data management app – Boardroom.

Note: This was a guest post written by Kyle Francis.

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