The Bad News For All Facebook Marketers

Apple’s upcoming iOS 14 Software update will significantly restrict the effectiveness of Facebook Ads. 

You’ve probably seen Facebook talking about this recently through their own paid promotions. Here is the link to Facebook’s take on the announcement, in case you haven’t seen it.

They’re scared. You don’t often hear Facebook saying things like “The policy and the limits it places on advertising will harm the growth of businesses and the free internet.” Yikes.

As stated in that report, this drastic new change will limit your ability to do the following with Facebook Ads:

• Effectively deliver ads to people based on their engagement with your business
• Measure and report on conversions from certain customers
• Ensure your ads are delivered to the most relevant audiences at the right frequency
• Predict and optimize cost per action over time and efficiently allocate budgets

I get why Facebook is spooked: Those are some of the most powerful features of Facebook Advertising… And they are going to be severely limited in the coming months!

What Should You Do About It?

Now, once you’ve exited your spiraling depression, you should start to prepare yourself for these changes. There is one very simple way you can do so:

Diversify Your Ad Strategy.

The bottom line is this, while Facebook is powerful, it only represents a little over 7% of all internet traffic. There are widely underused platforms in the world of e-commerce that you can employ that will be just as, if not more effective than, Facebook.

In this free report, I will teach you exactly how to get prepared and survive the iOS14 update with a brand new type of ad platform. Check out the section below for a free sneak preview of the free report.