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E-comm Biz Profile: Gabriel Kaam of MODALOVA


In This Post...


Welcome to this e-commerce business profile! In today’s post, we had the pleasure of interviewing Gabriel Kaam, the owner of MODALOVA, an innovative online conglomerate. Check it out and be inspired as you strive to start or grow your own brand!

Interview with Gabriel Kaam

Thank you for joining us for this e-commerce business success story! We’d like to start by getting an understanding of your backstory. How did you come to own your business?

I started MODALOVA at a time when I had trouble finding good clothes online. I remember, I just moved to Paris and my style was, well, bad. But I didn’t know much about fashion, I didn’t know where to shop. I downloaded all the apps, checked all the websites, the brands, but it was always hard for me to: 1. Find a piece of clothing that I really liked and 2. Know which brands I should buy from. That’s how I started MODALOVA ; I wanted to create a better online shopping experience by bringing all products and all brands on one single platform.

Terrific! Now, this article is about profiling successful e-commerce businesses. So – can you share your top 3 keys to running a successful online brand?

It’s an old saying, but people tend to forget it, so I’ll say it again: Customer Service. If you take care of your customers and go the extra mile to please them, they will be more likely to shop again with you, and tell their friends about you.

At #2 I would say, get to know your customers. We spend a lot of time interacting with our customers over social media to understand their needs. It helps us improve our website to better fulfill their needs.

At #3 I would say, create content. Content is a great way to interact with your customers, but also to put yourself out there. Right now of course social media are hot, and video content is KING. But don’t sleep on a good ol’ blog or a well-crafted newsletter. Content is a great way to interact with your customers.

Excellent. Now, I’m sure it hasn’t always been that easy. Can you tell a story about one challenge, setback, or mistake that you’ve had to overcome on the road to success? How can others learn from your mistakes?

Well, we actually had a pretty big challenge last year. See, most of our traffic comes from Google, but sometimes Google makes updates in the way their algorithm works and it can affect your ranking (any SEO-person out there knows what I’m talking about). So last year, Google decided to give us an early Chrismat present by de-ranking some of our webpages. We lost almost 50% of our traffic that day. Yikes. But we learned the lesson: not to rely on only 1 source of traffic.

Thanks for that. Now – we want to know what’s next! What new initiatives are you rolling out at your business and what results are you hoping to see? 

Like a lot of people I’m really excited about AI and what it could do for the e-commerce industry. We’re working on some nice projects that will make the shopping experience on Modalova even better than before. As a real geek myself,  I’m really excited about this.

Sounds exciting! Any final words of advice for our readers?

Eat Apples?

Brilliant! We want to thank you for participating in today’s interview. Hopefully our readers agree that there is a lot to be learned from your brand’s story. What links can our readers use to follow along with your journey?

Yes, you can checkout Modalova at
We also have an online magazine at:
And out Instagram is at


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