The Boardroom Blog

11 Best Lead Generation Software & Tools in 2022

lead gen software

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Why does your business need B2B lead generation? The answer is simple. Potential customers are your bread and butter.

Competent leaders are essential to success. You must know the right ways to change and contribute to your success.

However, great leadership strategies only work if substantial resources back them. With the leading software, you will get valuable support in completing this task.

The best tools allow you to know who is visiting your website and what they are interested in and convert them into paying customers.

Below is a complete list of the best lead generation software and tools.

But before we dive into the program, let’s learn everything there is to know about lead generation software.

What is Lead Generation Software?

Lead generation software automate capturing leads and collecting their contact information. These are time-saving tools that help you connect with interested guests.

Lead generation tools grow your customers by nurturing leads. This way, you can spend more time on other important business areas. They also integrate with existing CRM software. All captured charges will go into your CRM, where you can manage and nurture them.

11 Best Lead Generation Software and Tools

1. NotifyVisitors

NotifyVisitors lead forms are great tools for collecting leads to and from your site. It will help you turn your visitors into email/mobile subscribers. You can choose from a variety of responsive and attractive themes. 

You can even create your lead from scratch if you want to. It lets your prospects turn Into Leads through Sign -Up Forms. It also allows you to tag people on the basis of their interest and explore your brand marketing effectively.


  • Generates leads to improve sales of your business, product, or service.
  • Promotes leads into your marketing funnel and gets more conversions.
  • Helps you to choose from premade templates
  • Turns leaving prospects into leads

2. Lead Feeder

One of the best lead generation software for qualified leads is Lead Feeder. Leadfeeder generates qualified leads in four steps: Identity, Optimize, Connect and Send Leads. First, it identifies the behaviour of the companies visiting your website, places the highest rated companies, contacts them and integrates them with the CRM.


  • Create effective leads from current traffic visiting your website.
  • It helps with account promotion by updating when the desired accounts visit your site.
  • Tracking by referring visitors to your website.
  • It helps you find sales opportunities by identifying leads and assigning them to the right sales rep.

3. ProProfs Survey Maker

 ProProfs Survey Maker is a flexible and versatile lead generation tool with a free trial. It is a simple tool with robust features to help you create various surveys and web forms like Contact Us.

This tool provides over 1,000,000 ready-to-use survey questions and 100 pre-built survey templates to create beautiful surveys and web forms in minutes.

Major Features of ProProfs Survey Builder:

  • Personalize your surveys and web forms with your favourite themes and colours.
  • Track who responded to your questions and how they responded with insightful reports
  • Capture the queried data and automatically send it to the CRM

4. Qualaroo

Qualaroo is one of the best lead generation software. It makes it easier to analyze IBM Watson concepts, the Word cloud, and other resources. It helps the right visitors to interact at the right time and provides visitors with various types of polls such as checkboxes, dropdowns, binary polls, etc.


  • It provides various templates and tools to help you ask questions and improve conversations.
  • It allows you to analyze customer feedback to respond to the right ones.
  • It provides an A/B testing facility where you can test the differences between the two elements.

5. Picreel

Picreel is a feedback popup and conversion optimization tool that helps you get the right visitors at the right time. It helps you create beautiful popups and only show them when visitors are active or about to leave your site.

With these pop ups, you can encourage visitors to provide their contact information with an attractive offer such as a discount, free subscription, or free subscription. Once you have the data, please send it to your CRM and let your sales and marketing teams work with leads.


  • Over 100 beautiful popup templates
  • A/B testing, customization and analytics
  • Smart shutter and aiming options

6. FindThatLead

FindThatLead is software that helps you find email addresses, verify them, and send automated emails. It helps generate leads that fit your customers or meet the standards set by customers.


  • Find contact email addresses in minutes and generate leads.
  • Automate sending personalized emails to contacts.
  • Generation of leads according to your parameters.

7. LeadFuze

LeadFuze searches for verified leads. This combination of artificial intelligence and automation allows users to avoid unnecessary considerations when listing tips. Automatically adds new charges based on your parameters and imports them into the CRM.


  • Assists in multiple sales, marketing and procurement departments.
  • Automate work processes.
  • It can be integrated with various apps like Zapier, Pipedrive, Salesforce, and more.

8. Intercom

Intercom is business messaging software. Enable users to convert leads to customers faster with call support and engagement.


  • Enable effective business-to-consumer communication through chat, messaging, bots and more.
  • Manage all customer interactions in one place by giving your team an inbox for interactions, scheduling customer journeys, etc.
  • Integrate all customer-related data into one place for personalization at scale.

9. D&B Hoovers

D&B Hoovers is lead conversion software that uses objective data and converts leads faster by providing personalized communications alone.


  • It helps to target the audience to reach the maximum number strategically.
  • It provides advanced insights into lead data and engagement.
  • Provide personalized communications to prospects using AI, advanced insights and prospect visualization.
  • Help increase sales productivity by providing structured dashboards and objective data that are regularly updated.

10. HubSpot

HubSpot is one of the best free lead generation tools. It offers a variety of tools to enhance your marketing, sales and customer support efforts. This tool is an all-in-one solution for inbound marketing and comes with insights to optimize and measure your campaigns.

Key features of HubSpot:

  • Track and manage ads on social media platforms
  • Live chat support function
  • Tracking, scheduling, email templates and engagement tools

11. is undoubtedly one of the best lead generation software that acts as an all-in-one platform for project management, CRM and collaboration. Its sales and marketing CRM tools are designed to bring all your leads and marketing campaigns into one centralized location.

You can also get a 360° view of all your campaigns and maximize workflow efficiency through automation. 


  • View sales channels and manage transactions from one place
  • Customized workflows for high-performing teams
  • Powerful integrations to help you do more in less time


With this comprehensive list of the best lead generation software, take advantage of the opportunity to increase lead generation and make your business more successful. Arm yourself with the right tools and start creating models for your business today!

Please note this was a guest post written by one of our partners.


Tanya is a content curator at NotifyVisitors. She writes SEO-friendly blogs and helps you understand the topic in a better way. Apart from writing, she likes to do painting and gardening.


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