The Boardroom Blog

E-Commerce Business Success Story: Charles Chakkalo

joey z

In This Post...


Welcome to this e-commerce agency interview! Today, we had the pleasure of interviewing Charles of Joey’z. I can tell you honestly that our conversation was enlightening! We hope this inspires you as you seek to start or grow your own online brand.

Interview with Charles

Thank you for joining us for this e-commerce business success story! We’d like to start by getting an understanding of your backstory. How did you come to own your business?

Being the first generation son of immigrants, Entrepreneurship was something we always grew up in close proximity to. At least for the past three generations, my family has owned their own businesses. While I did work as an employee for over 10 years, entrepreneurship turned out to be the most daring yet rewarding path I decided to go down. Initially I thought I was going to become part of the legal practice. But in my second year of college I got bitten by the bug and infected with opportunity and of course entrepreneurship. With my brothers I literally poured my life savings into our business and worked our hearts out. We knew that we had to be the arbiters of our own destiny, to the best we could be. I’ve always been a technical person, always loved technology administration and procedure. Those interests are the factions I leverage within our business. Having sold goods online in my high school days, I know what the game entailed. As did my brothers, so once we got into the game we charged fourth and never looked back.

Terrific! Now, this article is about profiling successful e-commerce businesses. So – can you share your top 3 keys to running a successful online brand?

In my opinion, the top three keys to running a successful business are principles that can be applied to life, in general. Firstly, it’s important to never stop learning. With so much information available on the internet, it’s crucial to filter out unreliable sources and learn from credible ones that provide genuine value. However, simply learning is not enough – implementation is also crucial. Attending conferences, lectures, and courses is great, but it’s important to actually apply what you learn.

Secondly, diversification is key to safety in any business. This doesn’t just mean diversifying in terms of stock investments, but also in terms of the marketplace you’re selling in, the categories you carry, and the account types across your business’s banks. The principle of diversification is limitless in terms of the aspects you can apply it to.

Lastly, being measured is important, which involves an element of organization. Creating standard operating procedures that streamline business practices can help accurately measure certain initiatives and track tasks. This helps inform business ownership about progress being made in certain fields or the lack thereof, and allows for informed decision-making about future investments or the performance of past ones. Before investing in a certain product, it’s important to be clear on its key performance indicators, sales ranking, and competition. Combining all these elements can provide clarity and help make the best decisions possible.

Excellent. Now, I’m sure it hasn’t always been that easy. Can you tell a story about one challenge, setback, or mistake that you’ve had to overcome on the road to success? How can others learn from your mistakes?

There’s no particular story I can tell. but there is an idea that really worked against me in the past.  I succumbed to being complacent. After facing some success I learned through experience that comfort is indeed the enemy of progress. After a rude awakening and some negative results, I learned that I should do all of my power to resist being complacent. 

Thanks for that. Now – we want to know what’s next! What new initiatives are you rolling out at your business and what results are you hoping to see? 

This is actually something I’m rolling out as a result of my business practice. I’ll be launching a Content site and newsletter building on the principles that business taught me. Learn, diversify and maintain discipline. In today’s world too much following takes place unquestioned. I’ve used this as an illness not just when it comes to current events, but in all walks of life. people think that when they see a get rich quick process being advertised, they can just implement the same thing with Beyond imaginative results. I hope to guide my readers through the process of questioning information and educating oneself especially when it comes to an opposing viewpoint. on the second principle, when it comes to diversification, it’s important to diversify where people educate themselves, and the sources they consult to do exactly that.  lastly,I’m being disciplined and being measured, it’s also important to maintain clarity on your current assets and what you can withstand both emotionally, monetarily and even physically.

Sounds exciting! Any final words of advice for our readers?

Always keep learning, you never know enough. Act in moderation, the answer is almost always somewhere in the middle.

Brilliant! We want to thank you for participating in today’s interview. Hopefully our readers agree that there is a lot to be learned from your brand’s story. What links can our readers use to follow along with your journey?

Blog –

YouTube –


Follow Boardroom:

Stay In The Loop

We offer free tips to supercharge your eCommerce business and offer exclusive deals (like free software) to our subscribers. Check it out; you can always unsubscribe.

Recent Posts

Read More on The Boardroom Blog

If you have any questions, please reach out to us at:

Our Free Tips, Exclusive Content, and Software: Your Inbox

Contact Us

We’d be happy to help.