In this influencer profile, we’ll highlight one of the web’s most prolific e-commerce influencers: Franklin Hatchett. In case you don’t already know who he is, we’ll introduce you to this widely-followed figure and do an overview of his most popular ideas, content, and courses.
By the end, you’ll know exactly whether or not following his work would add value to your business goals. Let’s dive in!
Who is Franklin Hatchett?
Franklin Hatchett is an e-commerce and digital marketing expert, consultant, course creator, and influencer based in Auckland, New Zealand – but his students and following is worldwide.
His primary areas of expertise are in affiliate marketing, dropshipping, Facebook advertising, search engine optimization, and other digital marketing topics.
He has amassed quite the impressive following on various social media channels. Take a look at these stats:
- 414k Youtube subscribers
- 22k Instagram followers
- 110k people in the Ecomm Elites Facebook Group
Wow. That doesn’t happen by mistake. There is something definitely appealing about Franklin’s teaching methods and approach to content creation.
Perhaps more impressive is that Franklin seems to practice what he preaches. According to Franklin, he earns his own income from:
- Facebook advertising
- Clickbank products and search engine optimization
- Promoting other affiliate products like Luxury Holidays
- Amazon Affiliates
Presumably, he also makes a great deal of income from sales of his online courses and high-ticket programs. But are those courses and programs worth it?
Let’s take a look.
Franklin Hatchett’s Courses and Programs – Overview
Franklin publishes many free resources on his YouTube Channel and Blog. For example, he has a comprehensive and free guide to starting your own online blog that you can read here.
However, I wanted to take a closer look at the influencer’s most popular paid resources: Ecom Elites and Savage Affiliates.
We’ll give an unbiased overview of the two programs so you can be better equipped to make a decision. We don’t make any commission if you decide to take his courses through the links on this page – we promise!
Ecom Elites is one of the web’s most widely-taken courses on dropshipping.
Dropshipping is a mega-popular e-commerce business model. With the dropshipping model, the entrepreneur does not need to buy and store inventory themselves. Instead, when a customer places an order on their site, they communicate that order to their dropshipping supplier, who delivers the product directly to the customer.
Because of the minimal upfront investment and risk, dropshipping has mass appeal among newcomers to e-commerce. It is certainly a great way to get your feet wet and test out the waters of e-commerce and digital marketing.
In Ecom Elites, Hatchett advocates the usage of Shopify for your e-commerce platform, and for good reason – it comes with a host of automation tools for dropshipping entrepreneurs.
Ecom Elites is primarily a video course with step-by-step instructions and practical exercises to help you get started.
Ecom Elites Course Topics
Here is a list of the training topics that are included:
- Creating your online store
- Sourcing products
- Facebook ads and traffic
- Instagram traffic
- Email marketing
- Chatbot marketing
- Sales funnel crash course
- Google ads
- SEO and organic Google traffic
There’s a lot to learn in each of those topics and as such there are hours and hours of video content included with the course.
Perhaps more importantly, however, the course comes with access to a private Facebook group where Franklin actively responds to questions. You can network and collaborate with a peer group of aspiring entrepreneurs.
In my experience, that’s one of the best ways to learn!
You’re probably wondering – what is the price of Ecom Elites? Is Ecom Elites worth it? The course goes for $197 and has a 30-day money back guarantee. That price point is actually pretty reasonable when compared with a lot of the other courses on the market.
Now let’s take a brief look at Franklin’s other course, Savage Affiliates.
Savage Affiliates is one of the internet’s preeminent online courses teaching the affiliate marketing method of starting an online business.
Affiliate marketing, in a nutshell, involves getting a commission for selling someone else’s product. You can think of it like a digital referral fee that you collect when you encourage someone else to make an online purchase. Many companies have robust affiliate programs in order to boost their sales, and you are welcome to join them for free.
In Franklin’s course, he will teach you how to create a niche website, design a multi-step sales funnel, and use email marketing to drive affiliate commissions.
The course then goes through various top affiliate programs that you can join and leverage to sell products, including:
- Amazon Associates
Affiliate marketing takes some practice to get right, and it depends on your ability to write engaging sales copy. But if you take the time to master it, you can realize a truly lucrative form of passive income.
You’re probably wondering – what is the price of the Savage Affiliates program? Is Savage Affiliates worth it? The course goes for $197 and has a 30-day money back guarantee. Again, this is pretty reasonable for the content that you are getting.
Should I Follow Franklin Hatchett?
In conclusion, if you’re getting into e-commerce, dropshipping, affiliate marketing, or any other “make money online” topic, you might want to give Franklin Hatchett a follow.
My advice? Check out his YouTube channel, see if his content resonates with you, and then take a look at his courses. They are totally legitimate and viable ways to start earning an income over the web! Hopefully this influencer profile was helpful. Let us know in the comments!