Entrepreneurship 101

how to simplify your finances

How to Simplify Your Business Finances

As a business owner, you know that your finances must be in order. Unfortunately, not all business owners have a finance or money management background. As a result, many small business owners struggle to understand their finances and make better choices to improve the business. Luckily, business owners can simplify their finances to help them …

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accounting basics

Accounting Basics Every New Business Owner Should Learn

Many small business owners don’t know how accounting works or how to do it properly. The main reason is a lack of enthusiasm for learning the subject. It’s true that accounting can be a daunting subject, especially if you’re already swamped with business responsibilities. That’s why a lot of entrepreneurs employ the help of reliable …

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Product Content for the New World of Retail

Commerce has evolved. Where once a shopper may flip through a magazine, or glare mindlessly at a TV commercial, they’re now digitally savvy and taking shopping into their own hands. Social shopping, marketplaces, apps, mobile stores and kiosks hold their own against retail storefronts, and shoppers can easily navigate their own shopper journey to procure …

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product selection

Everything You Need to Know About Ecommerce Product Selection

About 69% of Americans have bought goods online. In other words, 7 in every 10 Americans have purchased items from ecommerce businesses. People are more trusting and willing to buy goods from online stores. By opening an online store, you can reap the benefits of these shopping trends. But wait. What kind of items are …

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e-commerce analytics

Introduction to E-Commerce Analytics and Why You Should Use Them

If you are running an e-commerce business, then you have likely heard about e-commerce analytics. Unfortunately, most e-commerce business owners don’t recognize the power their customers have. Your clients have all the power. Before making any purchases online, they go through your online reviews. They also compare the prices of different products online and decide …

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website analytics

How to Leverage Website Analytics in Your Favor

Marketers who use website analytics tools are almost 40% more likely to see improvement in their marketing campaigns. If you’re not reviewing your analytics, you’ll struggle to make informed changes. You might miss opportunities to generate future leads and sales as a result. Meanwhile, your digital marketing ROI could plummet, impacting your bottom line. Here …

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