Entrepreneurship 101

Product Content for the New World of Retail

Commerce has evolved. Where once a shopper may flip through a magazine, or glare mindlessly at a TV commercial, they’re now digitally savvy and taking shopping into their own hands. Social shopping, marketplaces, apps, mobile stores and kiosks hold their own against retail storefronts, and shoppers can easily navigate their own shopper journey to procure …

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product selection

Everything You Need to Know About Ecommerce Product Selection

About 69% of Americans have bought goods online. In other words, 7 in every 10 Americans have purchased items from ecommerce businesses. People are more trusting and willing to buy goods from online stores. By opening an online store, you can reap the benefits of these shopping trends. But wait. What kind of items are …

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e-commerce analytics

Introduction to E-Commerce Analytics and Why You Should Use Them

If you are running an e-commerce business, then you have likely heard about e-commerce analytics. Unfortunately, most e-commerce business owners don’t recognize the power their customers have. Your clients have all the power. Before making any purchases online, they go through your online reviews. They also compare the prices of different products online and decide …

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website analytics

How to Leverage Website Analytics in Your Favor

Marketers who use website analytics tools are almost 40% more likely to see improvement in their marketing campaigns. If you’re not reviewing your analytics, you’ll struggle to make informed changes. You might miss opportunities to generate future leads and sales as a result. Meanwhile, your digital marketing ROI could plummet, impacting your bottom line. Here …

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