Digital Marketing

sentiment analysis

How Sentiment Analysis and Text Analytics Can Help Your E-Commerce Business

If you’re running an e-commerce business, you’re likely using e-commerce analytics. E-commerce analytics is the process of collecting and analyzing a plethora of data from multiple areas of your online business. With this data, you can better understand your customers’ behavior. You can discover where they’re churning and why or perhaps which products or services …

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ecommerce data analytics

How to Do E-Commerce Data Analytics

Let’s talk about a problem. All e-commerce businesses know about this problem, but almost none of them solve it effectively. I’m talking about e-commerce data analytics. First, some basic facts. Basic Fact #1: the data matters.  When you’re analyzing a business model that enables you to cheaply get 1000s of eyeballs on your offer, you’re …

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7 Factors to Consider When Choosing a Digital Marketing Service

About 90% of people use the internet to find local businesses. Without a strong digital marketing strategy, however, you won’t appear in front of customers. Instead, you can work with a talented agency that has experience marketing brands online. With their help, you can boost your brand and online reach. Not sure which digital marketing …

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8 E-commerce Marketing Mistakes and How to Avoid Them

Did you know that e-commerce sales are expected to account for over 18% of retail sales around the world by 2021? If you are thinking about starting an e-commerce business, you are not alone. For this reason, it’s absolutely essential to rise above your competition when it comes to your marketing strategy. Starting an e-commerce …

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11 Alternatives to Paid Advertising to Promote Your E-Commerce Business

Promoting your business can bring new customers in the door and increase your profits. If you’re just starting an online business or you’ve been in business a while, you might have thought about paid ads. But did you know that there are many alternatives to paid advertising? Paid advertising can be effective, but it’s also …

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Why Digital Marketing Services Are Vital for Business Growth

If you’re going to grow your business, you’re going to have to reach new customers and clients. And if you’re going to reach new customers and clients, you’re going to have to market your business.  There are all sorts of ways to do this. However, in this day and age, no form of marketing is …

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10 Incredible Actionable Skills an E-Commerce Course Can Offer You

Running a small online business or starting an e-commerce business from scratch can be an overwhelming experience. There are new terms and acronyms to remember, coding and design decisions, and a new world of possibilities. Over 90% of e-commerce businesses fail after the first four months, so how can you succeed? Luckily, there is a …

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