Digital Marketing

gtins and upcs

Building Your Business with UPCs and GTINs

By Michelle Covey, Vice President of Partnerships, GS1 US Growth in e-commerce business has exploded over the past year. While the U.S. Small Business Administration (SBA) reports that there are 30.7 million businesses across the United States, the IBM Retail Index estimates that the shift away from physical stores to digital shopping has sped up …

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social media marketing tips

Social Media Marketing Tips And Tricks For Businesses

Every modern business owner knows that they should be using social media sites, like Facebook and Instagram, to stay connected to their current and prospective customers.  However, most business owners fail to continue using social media beyond creating pages, adding a few lovely photos, and writing an initial post about their company or products.  Far …

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reels vs tiktok

Instagram Reels vs TikTok: Which is the Better Platform for Brand Marketing?

It has been observed that short-form videos receive higher engagement rates than long-form videos. Now, businesses are also using this tool (short-form videos) to market their businesses. But it is critical to know how short videos are contributing to brand marketing. Short-form videos are preferred because they are highly engaging, and attention-grabbing, and allow your …

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digital customer acquisition strategies

Top 10 digital strategies to get customers in the first month

The rise of eCommerce has led to an increased demand for marketing and selling techniques that meet the digital age standards. It means that digital strategies are more important than ever. Therefore, if you want to be prosperous in business, it’s essential that you figure out how to execute some of these strategies into your …

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interactive marketing

9 Reasons Why You Need To Choose Interactive Over Traditional eCommerce

The pandemic led people to crave more real and interactive experiences as it was one of the most physically and emotionally exhausting periods. According to wyzowl, 68% of consumers have expressed that the pandemic has influenced their consumption of video content and 96% of consumers have stated that their consumption has increased tremendously. Livestream shopping …

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email lists

Email Lists Still Matter in Marketing – Here’s Why

Did you know that 65% of your customers check their email more than 3 times per day? With this many users interacting with this platform, the potential for your marketing campaign are endless.  But isn’t email marketing a technique of the past? Actually no! In fact, 4 out of 5 marketers actually revealed they would …

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