Digital Marketing

click-through rates improvement

9 Effective Ways to Improve Email Click-Through Rates

The global email marketing market is expected to reach a value of $17.9 billion by 2027. Email marketing generates an average ROI of $42 per $1 spent, but if you’re not getting a satisfactory ROI, you might want to work on improving your click-through rates. Here are nine effective ways to improve your email click-through …

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facebook remarketing ads article

Why It’s Time to Rethink Facebook
Remarketing Ads

It’s no secret that Facebook remarketing ads have been a powerhouse for e-commerce and B2B brands for years now. They’ve been one of the most effective ways to reach out to past website visitors and get them interested in your product or service. However, recent updates to Facebook’s data security measures have made it much …

Why It’s Time to Rethink Facebook
Remarketing Ads
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seo word count

A Step-by-Step Guide to the Relationship of Word Count and SEO

Here you are, reading about the value of word count in writing SEO-optimized content. Word count has a significant relation with SEO. Some shreds of research have shown that articles containing more than 1000 words rank better than others.  How many words should I include in my article? These days, this question has become the …

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hit your sales target

4 Reasons You’re Not Hitting Your Sales Target & Tips on How to fix that

It’s incomprehensible. You follow all the online marketing strategies for small business tips you’ve studied meticulously. You’ve ensured that everything from your inventory to the packaging to the shipping is top of the line. You maintain service transparency and ensure that you and everyone else on your team are personable towards customers. But after following …

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artificial intelligence in e-commerce

Meet The AI Marketing Tools Transforming The Future Of Commerce

As the online world continues to become more tech-savvy, consumers are more active than ever before. With new trends surfacing amongst the e-commerce sector post-pandemic, both demographic and vendor competition is at an all-time high. Staying ahead of consumer trends is a must if you want to prosper in a modern e-commerce environment. Smart marketers …

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8 Reasons to Use Shopify for Your E-commerce Platform

Shopify is an eCommerce software platform that offers merchants everything they need to create their online storefronts. Merchants can choose how they want to sell their products, whether it’s through an independent site or one of the company’s many third-party marketplaces and sales channels. Shopify also makes it easy to launch a storefront for your …

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ecommerce analytics

5 Important Ecommerce Analytics to Keep Track Of

According to a recent study by Deloitte, almost half of respondents believe that analytics assist them in making better business decisions. Yet, only a tiny fraction of e-commerce businesses use analytics. This is quite alarming, as e-commerce businesses stand to gain a lot by tracking and analyzing their data. Here are five important e-commerce analytics …

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content marketing tips image

15 Tips On Creating A Content Marketing Strategy

Many people find themselves stuck in what they should be doing for their marketing efforts. There are so many options that choosing one can seem daunting at first glance. It’s important to have a content marketing strategy to attract more customers, grow your audience and increase sales.  Content marketing is one of the best ways …

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