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7 Effective Branding Methods for Your Business

how to build a brand

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It is important to reinforce your business brand and use it wherever possible. Your brand image helps customers identify with you and build a bond of trust. It also helps create brand recognition. In this guide, we look at 7 effective branding methods for your business!

1. Social Media

Using social media is an excellent way to boost your brand presence. There are so many different ways you can show your brand. These include custom cover photos and profile pictures, branding in your social media posts, and branding in your social media responses. 

Many businesses have crafted their brand solely using platforms like Instagram and Facebook. The key is to be consistent and make sure the branding elements are the same across platforms and posts.

2. Live video streams

Building on the above point, live video streams are incredibly popular for businesses today. Many social media platforms like Facebook and Instagram allow you to do live video streaming. This is a brilliant way to engage with your customers but also to improve your brand image and brand presence. You can do a variety of videos including Q&A sessions, product releases, and giveaways.

3. YouTube Content

Perhaps you enjoy making video content? If so, you can go one step further than live streams and create a YouTube channel. This is a great way to boost your branding. For example, you can add customized cover banners and thumbnails to your channel. Also, you can really show your personality, business ethos, and branding in the video content you create.

4. Business Cards

A high-quality business card is a simple but effective way to brand your business. It can be customized and include important brand features like your logo and color schemes. Ideally, a business card should also match your other marketing pieces like a website, blog, and social media profiles. 

This helps create a unified brand presence that customers can easily identify. Business cards are also handy to have as you can keep a handful in your pocket and give them out when the opportunity presents itself.

5. A Website

One of the best ways to brand your business is via your website. Today, anyone can build a website using drag and drop website builders like Weebly. These builders have hundreds of templates to choose from that you can easily customize. Also, oftentimes they include a domain name, hosting, and an email inbox as part of the package.

You can customize your website so that it matches your brand. For example, you can use your color scheme in the navigation menu, text, and graphics of your website. Also, you can include your business logo in multiple locations.

6. Email signatures

A simple but effective brand element that is often overlooked is your email signature. An email signature is a customize block of text that is displayed at the end of your emails and replies. If you communicate regularly via email, it is important that you have a signature that includes branding.

You could create a custom email signature banner, or simply add your contact details and company logo – there are many possibilities but the key is to incorporate your branding. You should then use that email signature in all your new emails and responses.

7. Paid Advertisements

Lastly, you could look at paid advertisements. You can pay for your adverts to appear at the top of search engine results on Google, for example. These adverts can be customized to include small amounts of branding. This can be costly, but when done right, the results can also be fantastic.

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Article Credit: This was a guest post written by: Curtis Payne


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