Welcome to this e-comm business case study! Today we had the pleasure of interviewing a serial entrepreneur named David Katz, who started an online platform that connects Amazon brands with affiliate marketers. I can say honestly that our conversation was quite entertaining and enlightening. Our hope is that you find this interview to be inspiring as you seek to start and grow your very own online brand!
Interview with David Katz
Thank you for joining us for this online business profile! We’d like to start by getting an understanding of your backstory. How did you come to start your business?
I stumbled upon the concept of affiliate marketing when a brand I was working with went viral overnight after a handful of media publishers wrote articles about a celebrity using our product. It was a wake-up call for me to explore external traffic sources to boost our Amazon listings and scale the business.
Terrific! Now, our readers are looking to start their own successful e-commerce businesses. So, based on your experience or that of your clients – can you share your top 3 keys to running a successful online brand?
In my experience, the top three keys to running a successful online brand are to focus on conversion rates, drive external traffic to your product, and collaborate with like-minded individuals to learn and implement new strategies. Stay ahead of the game, the big brands cant keep up.
Excellent. Now, I’m sure it hasn’t always been that easy. Can you tell a story about one challenge, setback, or mistake that you’ve had to overcome on the road to success? How can others learn from your mistakes?
Facing technical bugs in the software development process. I learned that it’s essential to speak with others who have the same challenges, listen to their ideas, test them out, and iterate. If the test is successful, build it out; if not, try again.
Thanks for that. Now – we want to know what’s next! What new initiatives are you rolling out at your business and what results are you hoping to see?
At Archer Affiliates, we’re developing a review system that enables sellers to leave feedback on their experience with affiliates . We hope to create a better, more transparent affiliate marketplace where sellers can make informed decisions.
Sounds exciting! Any final words of advice for our readers?
The best way to learn is by doing, making mistakes, and pivoting. Embrace the journey and enjoy the learning process.
Brilliant! We want to thank you for participating in today’s interview. Hopefully our readers agree that there is a lot to be learned from your brand’s story. What links can our readers use to follow along with your journey?
Our website https://archeraffiliates.com and my linkedin can be found at: https://www.linkedin.com/in/david-katz-2641b8192