Welcome to this e-commerce influencer interview! Today we had the pleasure of interviewing Aneka Grandison – a Shopify expert with a great story who is on a mission to educate her clients and . Our hope is that you find this interview to be enlightening and inspiring as you seek to start and grow your very own online brand!
Interview with Aneka
Thank you for joining us for this e-commerce business success story! We’d like to start by getting an understanding of your backstory. How did you come to own your business?
In 2019, I decided to start my own e-commerce business after going through a health crisis. My goal was to work from home and lead a healthier lifestyle. To begin, I offered a weight loss ebook as my first product. After achieving my desired weight, I then began coaching others on how to lose weight and live healthier lives. After I was successful, I started to help other business owners by showing them how to build Shopify websites.
Terrific! Now, this article is about profiling successful e-commerce businesses. So, can you share your top three keys to running a successful online brand?
To make sure my business does well, I put community building, niche marketing, and education at the top of my list.
Excellent. I’m sure it hasn’t always been that easy. Can you tell a story about one challenge, setback, or mistake that you’ve had to overcome on the road to success? How can others learn from your mistakes?
Having a Caribbean background and being the first person in my family to start a business was not easy. I faced many struggles, but the biggest one was finding funding. Starting a business requires capital, so I overcame this challenge by learning how to get grants from various organizations.
Thanks for that. Now, we want to know what’s next! What new initiatives are you rolling out at your business, and what results are you hoping to see?
My vision for 2023 is to educate the youth about e-commerce and prepare them for the future, as well as to help small business owners stay in business past the two-year mark.
Sounds exciting! Any final words of advice for our readers?
Don’t lose sight of your aspirations and objectives. Keep in mind that the beginning point of your journey is not necessarily the endpoint.
Brilliant! We want to thank you for participating in today’s interview. Hopefully our readers agree that there is a lot to be learned from your brand’s story. What links can our readers use to follow along with your journey?