As the online world continues to become more tech-savvy, consumers are more active than ever before. With new trends surfacing amongst the e-commerce sector post-pandemic, both demographic and vendor competition is at an all-time high.
Staying ahead of consumer trends is a must if you want to prosper in a modern e-commerce environment. Smart marketers need to be able to predict the success of their next campaign before planning it and most importantly need to be able to adapt to a consumer trend before it has even surfaced.
Enter artificial intelligence. Adopting an AI-infused marketing strategy could be the key to success in a consumer dominated market. Utilising the powers of smart technology within campaign planning is a great way to predict consumer behaviour and improve the relationship between your business and your sales leads.
In fact, 37% of the marketing industry have already incorporated at least one form of AI tech into their strategy.
As AI-based technology continues to revolutionize the corporate and e-commerce sector, let’s have a closer look into the tools transforming the future of e-commerce and how you can incorporate them into your next campaign.
What Is AI Marketing?
What is AI marketing and how can it transform your next campaign?
AI Marketing is defined as the “utilization of artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts.”
Whether you use AI tech to predict, target, or personalize, artificial intelligence is a significant component of a modern-day marketing campaign.
AI can transform all areas of your marketing campaign; from customer personalization to conversational market and intelligence-based content creation, targeting your demographic with precision and success.
(Image Source: Ombrulla)
Experts suggest that AI adoption throughout the world will continue to increase at a compound annual growth rate of 34% between 2022 to 2030, tipping it to be one of the industries to watch out for as the world becomes more digitalized.
Therefore, as its popularity grows, adopting a form of virtual assistance within your campaign strategy is crucial if you’re going into battle in the post-pandemic e-commerce scene.
What Are The Benefits?
There are a number of benefits associated with implementing an AI-driven strategy into your marketing campaign. Artificial intelligence can aid your understanding of customer behaviour and give you a more in-depth view of your demographic market. Not only can this be great for audience targeting and remarketing, but AI tools are also experts at personalizing the brand experience for a large number of consumers. So, as your brand grows, AI adoption is essential if you want to stay on top of your competitors.
(Image Source: DemandBase)
98% of business leaders believe that AI will provide benefits for their marketing strategy.
Let’s have a closer look at the benefits of AI implementation as a driving component within your marketing campaign.
Sales Lead Success
Retargeting and remarketing have become a huge focus point for marketers in a post-pandemic e-commerce environment. With a large online consumer demographic, it’s impossible to reach all target groups and still see success.
AI-infused predictive analytics encourage marketers to prioritize and qualify their sales leads, using predictive technology to pick out the consumer groups who are most likely to engage with the product or service. In return, marketers save both money and time on retargeting spend and can spend more time converting successful leads into sales.
In-Depth Customer Insights
If you want to see success during your next campaign, understanding your audience’s behaviour is vital.
By incorporating AI into your campaign foundation, your planning stage will quickly segment your demographic target points for success. Using AI tools to take an audit of your consumer behaviour improves customer insight and provides businesses with more information about their target market.
Not only will it increase your ROI when it comes to targeting strategy, but gaining a stronger insight into your customer behaviour will help influence the creation of future products and services that can battle your competitors.
Improving Customer Experience
The modern-day consumer has never been more active and demanding. As more digitally native buyers require new forms of personal experiences when purchasing a product or service online, AI can help improve your business conversational marketing skills for a more unique engagement between the company and the consumer.
Starbucks is a great example of a brand that has prioritized AI personalization within its marketing strategy.
(Image Source: GeekWire)
Using AI technology, the beverage company consolidates the customer’s historical purchase data in order to convert it into constructed personalized messages that target app users with specific offers and rewards for their specific taste.
Meet The AI Marketing Tools You Need For Your Next Campaign
For businesses interested in taking their marketing efforts one step further, let’s have a closer look at some of the AI-infused tools that are currently revolutionizing the industry.
From predictive content writing to conversational personalization, here are some of the easiest ways to introduce AI into your next campaign.
Creating engaging content is one of the easiest ways to gain and retain a large audience for your brand. Whether this is social content, immersive videography or blogging, prioritizing your content game will see you reaching for the stars.
Did you know that AI can improve your content marketing effort? New tools are constantly being developed to provide entrepreneurs with the skills to create new intelligent content that stands out from the crowd.
Using tools such as Jasper, an AI-powered language processor, to generate blog content, social copy and SEO phrasing, marketers can sit back and enjoy the benefits of an AI-driven editing tool that generates unique content over and over.
Better still, for keen content writers who may enjoy the thrill of creating content, Grammarly is also a great addition to your blogging process as it uses advanced AI to examine your writing for spelling and grammar mistakes while pointing out passive wording and improving sentence structure.
(Image Source Grammarly)
In fact, 85% of Grammarly users claim that the AI marketing tool not only increases confidence when blogging but has made them a stronger writer in the process.
Predictive analytics enable marketers to measure sale strings, customer trends and engagement with their brand. Predictive analytics do exactly what they say on the tin, predict the success of your next campaign.
Google Analytics is probably the most well known AI-infused marketing tool, utilized by the majority of marketing teams across the globe. Offering real-time insights on your website data, businesses can effectively plan their targeting strategies based on the pages and keywords within their site which are gaining the most engagement.
Audience analytics is also vital if you want to prioritise your demographic targeting. AI-infused tools such as Finteza are fantastic at analyzing your audience metrics and predicting what age, group and gender are most likely to engage with your campaign. Gaining a better understanding of your customer behaviours and insights is key if you want a swift return on investment.
Let’s not forget about connecting with your consumers. Conversational marketing continues to revolutionize the e-commerce industry and provide personalization for your customers.
A new report by McKinsey & Company found that 80% of American shoppers valued personalization during their e-commerce experience. Mimicking the traditional structure of a one-to-one business to customer has been proven to increase customer retention and make customers feel valued when purchasing a new product.
AI-infused chatbots such as Chatfuel and Giosg are taking this one step further by acting as a digital customer support system that can greet and aid the customer in the same way as a sales team. Not only does this save businesses money on labour costs, but chatbots can serve a large demographic individually at record speed.
A Digital Future?
As we see more AI-infused tools hit the corporate sector, it’s clear that the future of marketing is digital. From predictive analytics to artificially generated content writing, the future for smart marketers looks effortless and efficient.
The AI market is predicted to be worth $126 billion by 2025 and most of this investment will be from the corporate sector. Combined with the success of immersive aids such as AR and VR technology, e-commerce experts can expect to see a new virtual playing field in a post-covid landscape.
Author Bio: Rebecca is a freelance journalist and multimedia marketing executive, specialising in Technology, Web Design and e-commerce.