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How AI is Affecting Digital Marketing

ai affects marketing

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Artificial intelligence (AI) has been a hot topic, especially in the digital marketing world. The ability to gather and analyze data in a short amount of time is revolutionizing companies’ approach to digital marketing. In this article, we will explore artificial intelligence in marketing and the future of digital marketing.

Future of Digital Marketing

With ever-evolving tools, trends, and technology, digital marketing can capitalize on these opportunities. It can be overwhelming to keep up with these tools, trends, and technology but in the end, it will be totally worth it.

Voice-powered everything

Smart speakers and assistants have been popular since 2017 when Amazon Alexa and Google Home appeared on the market. Mobile technology will also continue to grow as hands-free options have become increasingly more popular. It is estimated that over half of all queries are powered by voice search. Because of this growth, voice-powered smart devices will provide more marketing opportunities to those who own them.

AI-powered marketing and support technology 

Artificial intelligence (AI) has been expanding the possibilities for the future of digital marketing. Chatbots will become a customer service standard and start replacing live agents. Machine learning algorithms are growing more complex and are able to emulate human beings with accuracy. This is a scary thought to think about. Marketing is becoming more conversational and personalized. Chatbots are a way to take advantage of this trend without additional manpower and resources.

Video overtaking all other digital channels

Savvy video marketers have been using video marketing since 2015. We have not fully arrived but video marketing is a powerful medium. There has been a massive rise in live-streaming videos over the past year. Video marketing can be incredibly effective at boosting engagement levels. Customers crave videos so video marketing shows no signs of slowing down. YouTube is already overtaking Facebook as the second most visited site. If you have not embraced video as part of your marketing strategy, you are already lagging behind. Exciting things are happening with video in digital marketing.

Artificial Intelligence (AI) in Marketing

Artificial intelligence can carry out tasks that typically need human intelligence. These include the ability to solve problems, identify emotions, and even diagnose illnesses. This can be a bit of a nerve-wracking thought because AI could possibly replace people in high-demand jobs.

AI is a great way to find trends through a variety of sources related to your industry. These sources include social media profiles, your website, testimonials, and online reviews. AI will then distribute content that appeals to and engages your audience. Digital marketing uses AI to gather user-friendly, targeted content that can enhance social media engagement and productivity.  


AI-powered chatbots and reducing human efforts when it comes to customer service. Companies are also using AI to enhance their productivity. Chatbots are an automated messaging system that can be used to help customers with their queries and give them suggestions, answering a lot of questions at once, and are available round-the-clock. Chatbots are very good at converting viewers into buyers just by locating the desired products and asking the customers some specific questions according to the gathered data.

Content creation 

Content creation takes a lot of human effort. It takes time, intelligence, ideas, and a plan to implement and create high-quality, customer-centered content for marketing purposes. AI can help content creation in a number of different ways.

Enhances social media performance

Social media is used to move customers towards your products and sales. Marketers can make themselves aware of the demographical data of their followers to create social media content that appeals to them. AI can take it a step further and analyze customers’ behaviors and preferences. This data is used by marketers to improve customer engagement by refining their social media marketing strategy.

Curate user-generated content

User-generated content (UGC) is used by a majority of creators instead of sponsored material. UGC is one way to see your customers’ experience. UGC is assisting companies in improving their reputation among their competitors. AI can follow and keep an eye on social media platforms and track any references made to your brand. This allows you to gather valuable insights and feedback on how consumers perceive your business and services.

Improves personalization 

Because artificial intelligence collects and analyzes data, it can be used to improve personalization. This information may be used to create highly customized suggestions and interactions in order to engage with your customers effectively.  Companies can now use AI to create personalized email marketing content rather than generalized email marketing campaigns.

Natural language generation

Natural language generation (NLG) is an artificial intelligence-driven software that produces natural written or spoken language from structured and unstructured data. After analyzing customer data via a chatbot or voice assistants, NLG makes more human-seeming responses from voice assistants and chatbots possible. 

Natural language generation can be used in advertisement writing, email marketing subject lines, and more. AI-powered natural language generation writes ads for companies that are audience-directed with a huge rate of conversion. Also, email marketing is a revolutionizing strategy. AI can provide appealing subject lines via NLG. Because of this, email open rates can be increased by using natural language generation to convey and adapt feelings, tone, and phrasing.

Voice search optimization 

Voice search is popular worldwide. Many people prefer voice search over typing in a query. AI is able to recognize the voice, search the voice keywords, and provide data that is asked. You may be familiar with AI voice recognition tools like Google Home, Alexa, and Amazon Echo. Companies can optimize their websites for voice search. This will improve their search engine rankings for voice queries.

Visual recognition technology

Artificial intelligence is able to identify some human features. This is known as visual recognition technology. AI gathers information based on image recognition through social media platforms. Visual recognition technology helps companies to know which products and trends are more likely to be seen in their target audience. This technology can help improve audience engagement. With image-identifying technology,  AI can also help companies produce more customer-centered content.

Finally, digital marketing and technology are advancing as we speak. Digital marketers should always be keeping their eye on the trends and changes in technology. Digital marketing is here to stay and should be utilized effectively to grow companies.


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